Willingness-to-pay for whale tour attributes using a choice experiment

Choong Ki Lee; James W. Mjelde; Tae Kyun Kim; Eunjung Lee; Youngjoon Choi

doi:10.1080/10941665.2019.1610001

Willingness-to-pay for whale tour attributes using a choice experiment

Choong Ki Lee, James W. Mjelde, Tae Kyun Kim, Eunjung Lee, Youngjoon Choi

Department of International Office Administration

Research output: Contribution to journal › Article › peer-review

25 Scopus citations

Abstract

Individual’s preferences for various whale tour attributes along with estimates of their willingness-to-pay (WTP) for these attributes are estimated using a choice experiment. Respondents prefer tours with increased interactive activities: tours with a higher probability of seeing whales, tours that provide interpretative services and tours that provide access to the whale museum and whale cultural village. WTP for changes in the probability of seeing whales is US$10.55 for an increase from 25 to 50% and $18.48 for an increase from 25 to 75%. Providing interpretative services and admission to whale museum/whale cultural village are valued at $9.06 and $17.83.

Original language	English
Pages (from-to)	606-617
Number of pages	12
Journal	Asia Pacific Journal of Tourism Research
Volume	24
Issue number	6
DOIs	https://doi.org/10.1080/10941665.2019.1610001
State	Published - 3 Jun 2019

Bibliographical note

Publisher Copyright:
© 2019, © 2019 Asia Pacific Tourism Association.

Keywords

choice experiment
heterogeneous preferences
interpretative services
mixed logit
museum
probability of seeing whales
tour attributes
whale tourism management
Whale watching
willingness-to-pay

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abstract = "Individual{\textquoteright}s preferences for various whale tour attributes along with estimates of their willingness-to-pay (WTP) for these attributes are estimated using a choice experiment. Respondents prefer tours with increased interactive activities: tours with a higher probability of seeing whales, tours that provide interpretative services and tours that provide access to the whale museum and whale cultural village. WTP for changes in the probability of seeing whales is US$10.55 for an increase from 25 to 50% and $18.48 for an increase from 25 to 75%. Providing interpretative services and admission to whale museum/whale cultural village are valued at $9.06 and $17.83.",

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Willingness-to-pay for whale tour attributes using a choice experiment

Abstract

Bibliographical note

Keywords

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