Why Web Analytics Click: Factors affecting the ways journalists use audience metrics

Edson C. Tandoc

doi:10.1080/1461670X.2014.946309

Why Web Analytics Click: Factors affecting the ways journalists use audience metrics

Edson C. Tandoc

Division of Communication & Media

Research output: Contribution to journal › Article › peer-review

70 Scopus citations

Abstract

This study, based on a survey of 206 online editors, tests a theoretical framework guided by field theory that seeks to explain the patterns of how journalists use Web analytics in their news work. Using structural equation modeling, this study finds that journalists' perception of competition in the field and their conceptions of the audience as a particular form of capital lead them to using Web analytics in particular ways.

Original language	English
Pages (from-to)	782-799
Number of pages	18
Journal	Journalism Studies
Volume	16
Issue number	6
DOIs	https://doi.org/10.1080/1461670X.2014.946309
State	Published - 2 Nov 2015

Keywords

audience
field theory
gatekeeping
journalism
journalists
online news
Web analytics

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10.1080/1461670X.2014.946309

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Why Web Analytics Click: Factors affecting the ways journalists use audience metrics

Abstract

Keywords

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