Why Web Analytics Click: Factors affecting the ways journalists use audience metrics

Edson C. Tandoc

Research output: Contribution to journalArticlepeer-review

74 Scopus citations

Abstract

This study, based on a survey of 206 online editors, tests a theoretical framework guided by field theory that seeks to explain the patterns of how journalists use Web analytics in their news work. Using structural equation modeling, this study finds that journalists' perception of competition in the field and their conceptions of the audience as a particular form of capital lead them to using Web analytics in particular ways.

Original languageEnglish
Pages (from-to)782-799
Number of pages18
JournalJournalism Studies
Volume16
Issue number6
DOIs
StatePublished - 2 Nov 2015

Bibliographical note

Publisher Copyright:
© 2014 Taylor & Francis.

Keywords

  • audience
  • field theory
  • gatekeeping
  • journalism
  • journalists
  • online news
  • Web analytics

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