Utilization of new technologies: organizational adaptation to business environments

Namwoon Kim, Jae H. Pae

Research output: Contribution to journalArticlepeer-review

53 Scopus citations


The practice of introducing new technologies into the corporate environment has become a well-accepted principle for sustaining or advancing competitive advantages. The current study focuses on the environmental and managerial factors associated with the successful utilization of new technologies. To this end, the suggested framework examines the efforts put forth by the two parties involved (the firm buying and the firm supplying the new technology). We use 112 matched data collected from the suppliers and buyers of the customer relationship management (CRM) system in business-to-business markets. We find that the perceived turbulence of business environments stimulates adaptive efforts from both the supplying and buying firms, which may lead to a high level of utilization of new technologies for the buying firm.

Original languageEnglish
Pages (from-to)259-269
Number of pages11
JournalJournal of the Academy of Marketing Science
Issue number2
StatePublished - Jun 2007

Bibliographical note

Funding Information:
Acknowledgement The research support from the Hong Kong Polytechnic University’s General Research Grant (G-U003) for this study is gratefully acknowledged.


  • Environmental turbulence
  • Organizational adaptation
  • Support from supplier
  • Utilization of technology


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