TY - JOUR
T1 - Utilization of new technologies
T2 - organizational adaptation to business environments
AU - Kim, Namwoon
AU - Pae, Jae H.
N1 - Funding Information:
Acknowledgement The research support from the Hong Kong Polytechnic University’s General Research Grant (G-U003) for this study is gratefully acknowledged.
PY - 2007/6
Y1 - 2007/6
N2 - The practice of introducing new technologies into the corporate environment has become a well-accepted principle for sustaining or advancing competitive advantages. The current study focuses on the environmental and managerial factors associated with the successful utilization of new technologies. To this end, the suggested framework examines the efforts put forth by the two parties involved (the firm buying and the firm supplying the new technology). We use 112 matched data collected from the suppliers and buyers of the customer relationship management (CRM) system in business-to-business markets. We find that the perceived turbulence of business environments stimulates adaptive efforts from both the supplying and buying firms, which may lead to a high level of utilization of new technologies for the buying firm.
AB - The practice of introducing new technologies into the corporate environment has become a well-accepted principle for sustaining or advancing competitive advantages. The current study focuses on the environmental and managerial factors associated with the successful utilization of new technologies. To this end, the suggested framework examines the efforts put forth by the two parties involved (the firm buying and the firm supplying the new technology). We use 112 matched data collected from the suppliers and buyers of the customer relationship management (CRM) system in business-to-business markets. We find that the perceived turbulence of business environments stimulates adaptive efforts from both the supplying and buying firms, which may lead to a high level of utilization of new technologies for the buying firm.
KW - Environmental turbulence
KW - Organizational adaptation
KW - Support from supplier
KW - Utilization of technology
UR - http://www.scopus.com/inward/record.url?scp=66949112900&partnerID=8YFLogxK
U2 - 10.1007/s11747-007-0032-6
DO - 10.1007/s11747-007-0032-6
M3 - Article
AN - SCOPUS:66949112900
SN - 0092-0703
VL - 35
SP - 259
EP - 269
JO - Journal of the Academy of Marketing Science
JF - Journal of the Academy of Marketing Science
IS - 2
ER -