TY - GEN
T1 - Using Twitter for prenatal health promotion
T2 - 2nd International Conference on Global Telehealth, GT 2012
AU - MacKert, Michael
AU - Kim, Eunice
AU - Guadagmo, Marie
AU - Donovan-Kicken, Erin
PY - 2012
Y1 - 2012
N2 - Half of the pregnancies in the United States are unplanned and the highest rate of these unplanned pregnancies occurs in young women aged 18-24y. Serious birth defects, such as those that affect the neural tube, occur early in pregnancy, most of the time before a woman knows she is pregnant. These neural tube defects can be reduced by 50-72% with an adequate daily intake of folic acid. In continuing the research on how to effectively communicate the important benefits of folic acid to young women, this study sought to investigate the use of social media as a tool for health promotion. Young women are considered the 'power users' of social media and the current study uses Twitter as a vehicle for multivitamin promotion messages due to the ability to quickly share content and the potential to attract viral attention through re-tweets.
AB - Half of the pregnancies in the United States are unplanned and the highest rate of these unplanned pregnancies occurs in young women aged 18-24y. Serious birth defects, such as those that affect the neural tube, occur early in pregnancy, most of the time before a woman knows she is pregnant. These neural tube defects can be reduced by 50-72% with an adequate daily intake of folic acid. In continuing the research on how to effectively communicate the important benefits of folic acid to young women, this study sought to investigate the use of social media as a tool for health promotion. Young women are considered the 'power users' of social media and the current study uses Twitter as a vehicle for multivitamin promotion messages due to the ability to quickly share content and the potential to attract viral attention through re-tweets.
KW - Health promotion
KW - Prenatal health
KW - Social marketing
KW - Social networking sites
UR - http://www.scopus.com/inward/record.url?scp=84872565900&partnerID=8YFLogxK
U2 - 10.3233/978-1-61499-152-6-93
DO - 10.3233/978-1-61499-152-6-93
M3 - Conference contribution
C2 - 23138084
AN - SCOPUS:84872565900
SN - 9781614991519
T3 - Studies in Health Technology and Informatics
SP - 93
EP - 103
BT - Delivering Quality Healthcare Anywhere Through Telehealth - Selected from Global Telehealth 2012, GT 2012
PB - IOS Press
Y2 - 26 November 2012 through 28 November 2012
ER -