Abstract
This study investigated the behavioral intention of tourists participating in dark tourism site associated with their views on war (VOW). By employing a mixed-method approach, the study extracted the underlying dimensions of VOW and tested the extended Theory of Planned Behavior (TPB) in conjunction with visitors’ VOW. The study found positive and significant relationships between VOW and behavioral constructs of TPB (attitude, subjective norm, and perceived behavioral control). The results also showed that attitude, subjective norm, and perceived behavioral control played significant mediating roles in the relationship between VOW and behavioral intention, supporting the indirect effect of VOW.
| Original language | English |
|---|---|
| Pages (from-to) | 823-835 |
| Number of pages | 13 |
| Journal | Journal of Travel and Tourism Marketing |
| Volume | 37 |
| Issue number | 7 |
| DOIs | |
| State | Published - 2020 |
Bibliographical note
Publisher Copyright:© 2020 Informa UK Limited, trading as Taylor & Francis Group.
Keywords
- Korean Demilitarized Zone (DMZ)
- Q-methodology
- Views on war
- behavior
- dark tourism
- mixed-method
- theory of planned behavior (TPB)