TY - JOUR
T1 - Understanding views on war in dark tourism
T2 - a mixed-method approach
AU - Juan, Yuxian
AU - Kang, Soo K.
AU - Lee, Choong Ki
AU - Choi, Youngjoon
AU - Reisinger, Yvette
N1 - Publisher Copyright:
© 2020 Informa UK Limited, trading as Taylor & Francis Group.
PY - 2020
Y1 - 2020
N2 - This study investigated the behavioral intention of tourists participating in dark tourism site associated with their views on war (VOW). By employing a mixed-method approach, the study extracted the underlying dimensions of VOW and tested the extended Theory of Planned Behavior (TPB) in conjunction with visitors’ VOW. The study found positive and significant relationships between VOW and behavioral constructs of TPB (attitude, subjective norm, and perceived behavioral control). The results also showed that attitude, subjective norm, and perceived behavioral control played significant mediating roles in the relationship between VOW and behavioral intention, supporting the indirect effect of VOW.
AB - This study investigated the behavioral intention of tourists participating in dark tourism site associated with their views on war (VOW). By employing a mixed-method approach, the study extracted the underlying dimensions of VOW and tested the extended Theory of Planned Behavior (TPB) in conjunction with visitors’ VOW. The study found positive and significant relationships between VOW and behavioral constructs of TPB (attitude, subjective norm, and perceived behavioral control). The results also showed that attitude, subjective norm, and perceived behavioral control played significant mediating roles in the relationship between VOW and behavioral intention, supporting the indirect effect of VOW.
KW - Korean Demilitarized Zone (DMZ)
KW - Q-methodology
KW - Views on war
KW - behavior
KW - dark tourism
KW - mixed-method
KW - theory of planned behavior (TPB)
UR - http://www.scopus.com/inward/record.url?scp=85096913198&partnerID=8YFLogxK
U2 - 10.1080/10548408.2020.1835789
DO - 10.1080/10548408.2020.1835789
M3 - Article
AN - SCOPUS:85096913198
SN - 1054-8408
VL - 37
SP - 823
EP - 835
JO - Journal of Travel and Tourism Marketing
JF - Journal of Travel and Tourism Marketing
IS - 7
ER -