Understanding User Experience with Virtual Try-On and Design Implications for Online Fashion Shopping

Suhyun Kim; Semin Lee; Jiseon Yang; Hayeon Kim; Uran Oh

doi:10.1145/3772318.3791811

Understanding User Experience with Virtual Try-On and Design Implications for Online Fashion Shopping

Suhyun Kim
, Semin Lee
, Jiseon Yang
, Hayeon Kim
, Uran Oh

Department of Computer Science & Engineering

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

Online fashion shopping is booming, yet high return rates persist as actual size and fit do not meet shoppers' expectations. Virtual Try-On (VTON), rendering garments on individuals' body images, promises to reduce such issues. To understand VTON's impact on shopping behaviors and experiences, we conducted user study with 24 participants where they were asked to explore and purchase clothing online and then shared their thoughts on satisfaction, similarity, and return intentions after wearing items. Results show that VTON reduced exploration time and product detail views, while enabling clearer expectations of fit before delivery. Importantly, participants often used VTON for final verification, while some sought to discover new styles, suggesting VTON should provide adaptive support according to users' tendencies. Participants also emphasized fit accuracy, highlighting the need for technical improvements and reliability cues such as confidence scores. Building on these findings, we suggest design implications for integrating VTON into e-commerce.

Original language	English
Title of host publication	CHI 2026 - Proceedings of the 2026 CHI Conference on Human Factors in Computing Systems
Editors	Nuria Oliver, David A. Shamma, Heloisa Candello, Pablo Cesar, Pedro Lopes, Alessandro Bozzon, Thomas Kosch, Vera Liao, Xiaojuan Ma, Valentino Artizzu, Fiona Draxler, Gustavo Lopez, Anke V. Reinschluessel, Xin Tong, Phoebe O. Toups Dugas
Publisher	Association for Computing Machinery
ISBN (Electronic)	9798400722783
DOIs	https://doi.org/10.1145/3772318.3791811
State	Published - 13 Apr 2026
Event	2026 CHI Conference on Human Factors in Computing Systems, CHI 2026 - Barcelona, Spain Duration: 13 Apr 2026 → 17 Apr 2026

Publication series

Name	Conference on Human Factors in Computing Systems - Proceedings

Conference

Conference	2026 CHI Conference on Human Factors in Computing Systems, CHI 2026
Country/Territory	Spain
City	Barcelona
Period	13/04/26 → 17/04/26

Bibliographical note

Publisher Copyright:
© 2026 Copyright held by the owner/author(s).

Keywords

fashion
online shopping
user behavior
user study
virtual try on

Access to Document

10.1145/3772318.3791811

Cite this

Kim, S., Lee, S., Yang, J., Kim, H., & Oh, U. (2026). Understanding User Experience with Virtual Try-On and Design Implications for Online Fashion Shopping. In N. Oliver, D. A. Shamma, H. Candello, P. Cesar, P. Lopes, A. Bozzon, T. Kosch, V. Liao, X. Ma, V. Artizzu, F. Draxler, G. Lopez, A. V. Reinschluessel, X. Tong, & P. O. Toups Dugas (Eds.), CHI 2026 - Proceedings of the 2026 CHI Conference on Human Factors in Computing Systems Article 1129 (Conference on Human Factors in Computing Systems - Proceedings ). Association for Computing Machinery. https://doi.org/10.1145/3772318.3791811

Kim, Suhyun ; Lee, Semin ; Yang, Jiseon et al. / Understanding User Experience with Virtual Try-On and Design Implications for Online Fashion Shopping. CHI 2026 - Proceedings of the 2026 CHI Conference on Human Factors in Computing Systems. editor / Nuria Oliver ; David A. Shamma ; Heloisa Candello ; Pablo Cesar ; Pedro Lopes ; Alessandro Bozzon ; Thomas Kosch ; Vera Liao ; Xiaojuan Ma ; Valentino Artizzu ; Fiona Draxler ; Gustavo Lopez ; Anke V. Reinschluessel ; Xin Tong ; Phoebe O. Toups Dugas. Association for Computing Machinery, 2026. (Conference on Human Factors in Computing Systems - Proceedings ).

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title = "Understanding User Experience with Virtual Try-On and Design Implications for Online Fashion Shopping",

abstract = "Online fashion shopping is booming, yet high return rates persist as actual size and fit do not meet shoppers' expectations. Virtual Try-On (VTON), rendering garments on individuals' body images, promises to reduce such issues. To understand VTON's impact on shopping behaviors and experiences, we conducted user study with 24 participants where they were asked to explore and purchase clothing online and then shared their thoughts on satisfaction, similarity, and return intentions after wearing items. Results show that VTON reduced exploration time and product detail views, while enabling clearer expectations of fit before delivery. Importantly, participants often used VTON for final verification, while some sought to discover new styles, suggesting VTON should provide adaptive support according to users' tendencies. Participants also emphasized fit accuracy, highlighting the need for technical improvements and reliability cues such as confidence scores. Building on these findings, we suggest design implications for integrating VTON into e-commerce.",

keywords = "fashion, online shopping, user behavior, user study, virtual try on",

author = "Suhyun Kim and Semin Lee and Jiseon Yang and Hayeon Kim and Uran Oh",

note = "Publisher Copyright: {\textcopyright} 2026 Copyright held by the owner/author(s).; 2026 CHI Conference on Human Factors in Computing Systems, CHI 2026 ; Conference date: 13-04-2026 Through 17-04-2026",

year = "2026",

month = apr,

day = "13",

doi = "10.1145/3772318.3791811",

language = "English",

series = "Conference on Human Factors in Computing Systems - Proceedings ",

publisher = "Association for Computing Machinery",

editor = "Nuria Oliver and Shamma, \{David A.\} and Heloisa Candello and Pablo Cesar and Pedro Lopes and Alessandro Bozzon and Thomas Kosch and Vera Liao and Xiaojuan Ma and Valentino Artizzu and Fiona Draxler and Gustavo Lopez and Reinschluessel, \{Anke V.\} and Xin Tong and \{Toups Dugas\}, \{Phoebe O.\}",

booktitle = "CHI 2026 - Proceedings of the 2026 CHI Conference on Human Factors in Computing Systems",

}

Kim, S, Lee, S, Yang, J, Kim, H & Oh, U 2026, Understanding User Experience with Virtual Try-On and Design Implications for Online Fashion Shopping. in N Oliver, DA Shamma, H Candello, P Cesar, P Lopes, A Bozzon, T Kosch, V Liao, X Ma, V Artizzu, F Draxler, G Lopez, AV Reinschluessel, X Tong & PO Toups Dugas (eds), CHI 2026 - Proceedings of the 2026 CHI Conference on Human Factors in Computing Systems., 1129, Conference on Human Factors in Computing Systems - Proceedings , Association for Computing Machinery, 2026 CHI Conference on Human Factors in Computing Systems, CHI 2026, Barcelona, Spain, 13/04/26. https://doi.org/10.1145/3772318.3791811

Understanding User Experience with Virtual Try-On and Design Implications for Online Fashion Shopping. / Kim, Suhyun; Lee, Semin; Yang, Jiseon et al.
CHI 2026 - Proceedings of the 2026 CHI Conference on Human Factors in Computing Systems. ed. / Nuria Oliver; David A. Shamma; Heloisa Candello; Pablo Cesar; Pedro Lopes; Alessandro Bozzon; Thomas Kosch; Vera Liao; Xiaojuan Ma; Valentino Artizzu; Fiona Draxler; Gustavo Lopez; Anke V. Reinschluessel; Xin Tong; Phoebe O. Toups Dugas. Association for Computing Machinery, 2026. 1129 (Conference on Human Factors in Computing Systems - Proceedings ).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - Understanding User Experience with Virtual Try-On and Design Implications for Online Fashion Shopping

AU - Kim, Suhyun

AU - Lee, Semin

AU - Yang, Jiseon

AU - Kim, Hayeon

AU - Oh, Uran

PY - 2026/4/13

Y1 - 2026/4/13

N2 - Online fashion shopping is booming, yet high return rates persist as actual size and fit do not meet shoppers' expectations. Virtual Try-On (VTON), rendering garments on individuals' body images, promises to reduce such issues. To understand VTON's impact on shopping behaviors and experiences, we conducted user study with 24 participants where they were asked to explore and purchase clothing online and then shared their thoughts on satisfaction, similarity, and return intentions after wearing items. Results show that VTON reduced exploration time and product detail views, while enabling clearer expectations of fit before delivery. Importantly, participants often used VTON for final verification, while some sought to discover new styles, suggesting VTON should provide adaptive support according to users' tendencies. Participants also emphasized fit accuracy, highlighting the need for technical improvements and reliability cues such as confidence scores. Building on these findings, we suggest design implications for integrating VTON into e-commerce.

AB - Online fashion shopping is booming, yet high return rates persist as actual size and fit do not meet shoppers' expectations. Virtual Try-On (VTON), rendering garments on individuals' body images, promises to reduce such issues. To understand VTON's impact on shopping behaviors and experiences, we conducted user study with 24 participants where they were asked to explore and purchase clothing online and then shared their thoughts on satisfaction, similarity, and return intentions after wearing items. Results show that VTON reduced exploration time and product detail views, while enabling clearer expectations of fit before delivery. Importantly, participants often used VTON for final verification, while some sought to discover new styles, suggesting VTON should provide adaptive support according to users' tendencies. Participants also emphasized fit accuracy, highlighting the need for technical improvements and reliability cues such as confidence scores. Building on these findings, we suggest design implications for integrating VTON into e-commerce.

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KW - online shopping

KW - user behavior

KW - user study

KW - virtual try on

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U2 - 10.1145/3772318.3791811

DO - 10.1145/3772318.3791811

M3 - Conference contribution

AN - SCOPUS:105038785584

T3 - Conference on Human Factors in Computing Systems - Proceedings

BT - CHI 2026 - Proceedings of the 2026 CHI Conference on Human Factors in Computing Systems

A2 - Oliver, Nuria

A2 - Shamma, David A.

A2 - Candello, Heloisa

A2 - Cesar, Pablo

A2 - Lopes, Pedro

A2 - Bozzon, Alessandro

A2 - Kosch, Thomas

A2 - Liao, Vera

A2 - Ma, Xiaojuan

A2 - Artizzu, Valentino

A2 - Draxler, Fiona

A2 - Lopez, Gustavo

A2 - Reinschluessel, Anke V.

A2 - Tong, Xin

A2 - Toups Dugas, Phoebe O.

PB - Association for Computing Machinery

T2 - 2026 CHI Conference on Human Factors in Computing Systems, CHI 2026

Y2 - 13 April 2026 through 17 April 2026

ER -

Kim S, Lee S, Yang J, Kim H, Oh U. Understanding User Experience with Virtual Try-On and Design Implications for Online Fashion Shopping. In Oliver N, Shamma DA, Candello H, Cesar P, Lopes P, Bozzon A, Kosch T, Liao V, Ma X, Artizzu V, Draxler F, Lopez G, Reinschluessel AV, Tong X, Toups Dugas PO, editors, CHI 2026 - Proceedings of the 2026 CHI Conference on Human Factors in Computing Systems. Association for Computing Machinery. 2026. 1129. (Conference on Human Factors in Computing Systems - Proceedings ). doi: 10.1145/3772318.3791811

Understanding User Experience with Virtual Try-On and Design Implications for Online Fashion Shopping

Abstract

Publication series

Conference

Bibliographical note

Keywords

Access to Document

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Cite this