Understanding social viewing through discussion network and emotion: A focus on South Korean presidential debates

Jiyoung Lee, Yun Jung Choi

Research output: Contribution to journalArticlepeer-review

5 Scopus citations

Abstract

With the development of social media, television viewing is perceived no longer as an isolated activity. This study explores the underlying mechanism of the effects of social viewing discussion networks (i.e., bridging and bonding social viewing networks) on emotions (i.e., anger, fear, and enthusiasm), and moreover on opinion consolidation as well as opinion weakening in the context of the 2017 South Korean presidential debates. Overall, the main results are: a) Social viewing discussion networks influenced emotional states of social viewers, b) Emotions influenced attitude formation during social viewing, and c) Enthusiasm served as a catalyst that links bonding and bridging social viewing, and opinion consolidation. Implications and theoretical contributions are discussed.

Original languageEnglish
Pages (from-to)1382-1391
Number of pages10
JournalTelematics and Informatics
Volume35
Issue number5
DOIs
StatePublished - Aug 2018

Keywords

  • Discussion network
  • Emotion
  • Opinion change
  • Presidential debates
  • Social viewing

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