Tourism Representations of Chinese Cosmology: The Case of Feng Shui Tourism

Christine Buzinde, Youngjoon Choi, Alex Yasong Wang

Research output: Contribution to journalArticlepeer-review

23 Scopus citations


This paper contributes to the ongoing dialogue on social spatialization by examining how the divinatory practice and philosophy of . feng shui is articulated within tourism discourses; specifically, within brochures promoting . feng shui tours for Western tourists. Utilizing content analysis, the findings indicate that . feng shui tourism landscapes are depicted as exoteric spaces of consumption through which tourists are existentially transformed. Furthermore, . feng shui tours are framed as pedagogic experiences in which the roles of the tourist and the guide are redefined as student and international pedagogue, respectively, to counteract perceptions of . feng shui as irrational and/or superstitious. Such findings demonstrate ways in which this contested divinatory practice of the periphery is edged to the center vis-à-vis tourism discourses.

Original languageEnglish
Pages (from-to)975-996
Number of pages22
JournalAnnals of Tourism Research
Issue number2
StatePublished - Apr 2012


  • China
  • Feng shui landscapes
  • Indigenous cosmologies
  • Spatial embodiment
  • Spatialization
  • Tourism representations


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