To share is to receive: News as social currency for social media reciprocity

Edson C. Tandoc, Liuyu Huang, Andrew Duffy, Rich Ling, Nuri Kim

Research output: Contribution to journalArticlepeer-review

9 Scopus citations


Guided by the framework of reciprocity on social media, the current study investigated antecedents of news sharing. Using a two-wave panel survey involving 868 respondents who took two surveys about one year apart, this study examined the effect of frequency of receiving news on social media on subsequent news-sharing behaviour, while controlling for demographics, news-sharing motivations and trust in social media news. The study found that motivation for self-presentation and trust in news shared by one’s social media network positively predicted news sharing on social media. Frequency of receiving news at Time 1 also predicted sharing news subsequently at Time 2. This points to news being valued as a form of social currency.

Original languageEnglish
Pages (from-to)3-20
Number of pages18
JournalJournal of Applied Journalism and Media Studies
Issue number1
StatePublished - Mar 2020

Bibliographical note

Funding Information:
Contact: Wee Kim Wee School of Communication and Information, Nanyang Technological University, 31 Nanyang Link, Singapore 637718, Singapore. E-mail: Nuri Kim (Ph.D., Stanford University, Communication) is assistant professor in the Wee Kim Wee School of Communication and Information at Nanyang Technological University. Her research focuses on issues of ‘difference’ – ethnic, national, religious, cultural and others – in discursive environments and its implications for mutual understanding and democratic legitimacy. Her work has appeared in many top-tier journals in communication such as the Journal of Communication, Communication Research, Political Psychology and Mass Communication and Society. She was the recipient of the Young Scholar Award from the Korean Society for Journalism and Communication Studies (2015) for her research on minorities in deliberation. She also won the Nanyang Education Award (School) for excellence in teaching (2017). Kim currently leads an international research project funded by the Ministry of Education exploring the different ways in which our minds are affected by encountering different points of views.

Funding Information:
This study was supported by the Singapore Ministry of Education’s Tier 2 grant (T2-1-042).

Publisher Copyright:
© 2020 Intellect Ltd.


  • Facebook
  • News consumption
  • Online news
  • Panel survey
  • Reciprocity
  • Sharing
  • Social media
  • Trust


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