The Thrill Is Gone, but You Might Not Know: Habituation and Generalization of Biophysiological and Self-reported Arousal Responses to Video Games

Matthew Grizzard, Ron Tamborini, John L. Sherry, René Weber, Sujay Prabhu, Lindsay Hahn, Patrick Idzik

Research output: Contribution to journalArticlepeer-review

23 Scopus citations

Abstract

Past research on consequences of video game play have conflated two distinct psychological mechanisms, habituation and generalization, into a unified process dubbed “desensitization.” The current paper reports the results of two studies, a repeated exposure study and a single exposure study, which examine habituation and generalization of biophysiological and self-reported arousal responses to violent video games. The findings indicate that repeated play leads to habituation in both biophysiological and self-report responses. Notably, evidence of generalization is more apparent in the biophysiological data. The results are discussed in terms of: (1) implications for game developers and players, (2) implications for game researchers, (3) current conceptual ambiguity between cross-sectional and longitudinal models, and (4) the appropriateness of utilizing self-report measures in longitudinal studies examining arousal.

Original languageEnglish
Pages (from-to)64-87
Number of pages24
JournalCommunication Monographs
Volume82
Issue number1
DOIs
StatePublished - 2 Jan 2015

Bibliographical note

Publisher Copyright:
© 2015 National Communication Association.

Keywords

  • Arousal
  • Blood Pressure
  • Cardiovascular Activity
  • Media Effects
  • Video Games

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