The Spiral of Stereotyping: Social Identity Theory and NFL Quarterbacks

Patrick Ferrucci, Edson C. Tandoc

Research output: Contribution to journalArticlepeer-review

17 Scopus citations

Abstract

This experiment tested stereotypes and message credibility associated with Black and White quarterbacks. Participants were asked to rate quarterbacks based on stereotypes identified in previous literature and then were asked to rate the credibility of stereotype-consistent or inconsistent messages. The study found that participants stereotyped both races, but Black participants actually stereotyped more strongly. Only messages concerning stereotype-consistent descriptors of White quarterbacks were rated as more credible. These results are interpreted based on social identity theory.

Original languageEnglish
Pages (from-to)103-121
Number of pages19
JournalHoward Journal of Communications
Volume29
Issue number2
DOIs
StatePublished - 3 Apr 2018

Bibliographical note

Publisher Copyright:
© 2018 Taylor & Francis Group, LLC.

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