The influences of sustainability management at institutional foodservice on store image and behavioral intention

Jiyoon Ahn, Sunhee Seo

Research output: Contribution to journalArticlepeer-review

4 Scopus citations

Abstract

Purpose: The purpose of this study was to determine the influence of sustainability management in institutional foodservice on store image and behavioral intention (revisit intention, word of mouth, willingness to pay a premium). Methods: Based on a total of 371 samples obtained from the empirical research, this study reviewed the reliability and fitness of the model. Results: According to results of exploratory factor analysis, sustainability management derived three factors, economic value, socially responsible, and environmentally sound. The structural equation modeling showed that social responsibility in sustainability management had a significant positive effect on store image and behavioral intention. In addition, customer's perceived store image in foodservice had a significant positive effect on behavioral intention. The relationship between sustainability management and behavioral intention was found to be a partially significant effect. Conclusion: The results of this study revealed the importance of sustainability management of foodservice to improve store image and behavioral intention.

Original languageEnglish
Pages (from-to)199-210
Number of pages12
JournalJournal of Nutrition and Health
Volume48
Issue number2
DOIs
StatePublished - 1 Apr 2015

Keywords

  • Behavioral intention
  • Institutional foodservice
  • Store image
  • Sustainability management

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