Abstract
It is uncontested that the unexpected rise of K-pop in the last decades has been no less than impressive. Korea has become the 7th largest music market in the world, and K-pop idol groups routinely are ranked on Billboard charts despite originating from a postcolonial country. However, there is dearth of scholarship theoretically and empirically to explain this phenomenon. This collection aimed to address this gap through investigating how and why the K-pop industry has achieved its present status. The eight articles included in the special issue deal with this question from various perspectives: the nature of the music itself, (gender) diversity in its fandom, and innovative strategies employed by the leading firms. Together, we believe that our collection paints a comprehensive picture of K-pop and its success, advancing our collective understanding of innovation management, cultural industries and the global pop music in general.
Original language | English |
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Pages (from-to) | 1243-1250 |
Number of pages | 8 |
Journal | Asia Pacific Business Review |
Volume | 29 |
Issue number | 5 |
DOIs | |
State | Published - 2023 |
Bibliographical note
Publisher Copyright:© 2023 Informa UK Limited, trading as Taylor & Francis Group.
Keywords
- K-pop
- South Korea
- business model
- fandom
- globalization
- innovation
- postcolonial pop music
- symbolic capital