TY - JOUR
T1 - The effects of narrative messages on optimistic bias in South Korea
T2 - a focus on controllability, collectivism, and risk perception in a massive fire crisis
AU - Kim, Yungwook
AU - Lee, Jiyoung
AU - Ham, Seungkyung
N1 - Funding Information:
This work was supported by the National Research Foundation of Korea Grant funded by the Korean Government [grant number NRF-2014S1A3A2038236].
Publisher Copyright:
© 2018, © AMIC/WKWSCI-NTU 2018.
PY - 2018/11/2
Y1 - 2018/11/2
N2 - This study examined the effect of narrative messages of a massive fire crisis on optimistic bias by experimentally comparing the effect of narrative describing a personal story on the crisis incident and that of non-narrative message (Study 1). Researchers further sought the interaction between controllability and the narrative message and the mediated moderation model of risk perception. In Study 2, the effect of narrative message describing a group story on the crisis incident on optimistic bias was further tested in terms of South Korea’s collectivistic culture. Collectivism, along with controllability, was used as a moderator, and mediated moderation models of risk perception were tested. The present research offers several major findings: (1) a narrative message describing a personal story decreased optimistic bias, (2) among people who read a narrative describing a personal story, those with high controllability had a lower level of optimistic bias than those with low controllability, (3) among people who read the narrative of a group story, those with high collectivism had a lower level of optimistic bias than those with low collectivism, and (4) the interaction between message types and collectivism affected risk perception and this risk perception increased optimistic bias. Theoretical implications of these findings are discussed.
AB - This study examined the effect of narrative messages of a massive fire crisis on optimistic bias by experimentally comparing the effect of narrative describing a personal story on the crisis incident and that of non-narrative message (Study 1). Researchers further sought the interaction between controllability and the narrative message and the mediated moderation model of risk perception. In Study 2, the effect of narrative message describing a group story on the crisis incident on optimistic bias was further tested in terms of South Korea’s collectivistic culture. Collectivism, along with controllability, was used as a moderator, and mediated moderation models of risk perception were tested. The present research offers several major findings: (1) a narrative message describing a personal story decreased optimistic bias, (2) among people who read a narrative describing a personal story, those with high controllability had a lower level of optimistic bias than those with low controllability, (3) among people who read the narrative of a group story, those with high collectivism had a lower level of optimistic bias than those with low collectivism, and (4) the interaction between message types and collectivism affected risk perception and this risk perception increased optimistic bias. Theoretical implications of these findings are discussed.
KW - Narrative message
KW - collectivism
KW - controllability
KW - optimistic bias
KW - risk perception
UR - http://www.scopus.com/inward/record.url?scp=85045129867&partnerID=8YFLogxK
U2 - 10.1080/01292986.2018.1462392
DO - 10.1080/01292986.2018.1462392
M3 - Article
AN - SCOPUS:85045129867
VL - 28
SP - 638
EP - 657
JO - Asian Journal of Communication
JF - Asian Journal of Communication
SN - 0129-2986
IS - 6
ER -