The effects of issue advocacy advertising on voter's candidate issue knowledge and turnout

Soontae An, Hyun Seung Jin, Michael Pfau

Research output: Contribution to journalArticlepeer-review

22 Scopus citations

Abstract

This study examined the effects of issue advocacy ads on voters' candidate issue knowledge and turnout, using the 2000 National Election Study survey combined with ad tracking data by Campaign Media Analysis Group. The results showed that those who lived in an area where more issue ads were aired had higher candidate issue knowledge than those in an area with fewer issue ads. Those in an area with more issue ads were more likely to vote than those with fewer issue ads.

Original languageEnglish
Pages (from-to)7-24
Number of pages18
JournalJournalism and Mass Communication Quaterly
Volume83
Issue number1
DOIs
StatePublished - 2006

Fingerprint

Dive into the research topics of 'The effects of issue advocacy advertising on voter's candidate issue knowledge and turnout'. Together they form a unique fingerprint.

Cite this