Testing a dual-Process model of media enjoyment and appreciation

Robert J. Lewis, Ron Tamborini, René Weber

Research output: Contribution to journalArticlepeer-review

92 Scopus citations


This article presents a dual-process model of media entertainment representing 2 psychological appraisal processes, and examines how these processes evoke appreciation or enjoyment as a function of the presence/absence of cognitive conflict. The first process (which characterizes experiences of appreciation) is deliberative and slow, and results from cognitive conflict. The second process (which characterizes experiences of enjoyment) is automatic and fast, and occurs when cognitive conflict is inconsequential. Both appraisal processes result from the same underlying framework of intuitive preferences. 2 studies vary narrative conflict among sets of intuitive moral domains to test dual-process predictions regarding slow/fast response times and the association of the presence/absence of conflict with self-reported experiences of appreciation/enjoyment. Discussion examines theoretical implications for entertainment research.

Original languageEnglish
Pages (from-to)397-416
Number of pages20
JournalJournal of Communication
Issue number3
StatePublished - Jun 2014


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