Taking messages into the magnet: Method–theory synergy in communication neuroscience

René Weber, Jacob T. Fisher, Frederic R. Hopp, Chelsea Lonergan

Research output: Contribution to journalReview articlepeer-review

18 Scopus citations


Brain imaging techniques within communication research have rapidly expanded in popularity in recent years, driven by an increase in access to functional magnetic resonance imaging (fMRI) technology and by theoretical developments within the field. In this manuscript, we present an overview of research from within communication and cognate disciplines that has leveraged insights from fMRI research to “push the envelope,” demonstrating a synergy between methodological and theoretical progress. In addition, we provide a review of fMRI technology, methodology, and theoretical considerations, focusing on recent developments in the cognitive and brain sciences that are of special relevance to communication scholars. Finally, we provide a series of practical recommendations and resources for communication scholars interested in conducting fMRI studies.

Original languageEnglish
Pages (from-to)81-102
Number of pages22
JournalCommunication Monographs
Issue number1
StatePublished - 2 Jan 2018

Bibliographical note

Publisher Copyright:
© 2017 National Communication Association.


  • Brain imaging
  • communication neuroscience
  • functional magnetic resonance imaging
  • media neuroscience
  • method–theory synergy


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