Students’ expectations and motivation for service-learning in public relations

Nancy Muturi, Soontae An, Samuel Mwangi

Research output: Contribution to journalArticlepeer-review

12 Scopus citations

Abstract

This study is based on a survey of public relations students and examines their attitudes, expectations, and motivations for participating in curriculum-infused service-learning projects. Results indicate that prior participation does not influence attitudes or expectations, but motivation to participate in the project was significantly associated with positive attitude and higher expectations. Students’ expectations, which include social and professional growth, and psychological and altruistic gratification through community contributions, indicate a need for discipline-focused service-learning programs and for a focus on civic engagement given the role of public relations in relationship building and in strategically addressing social issues that impact society.

Original languageEnglish
Pages (from-to)387-408
Number of pages22
JournalJournalism and Mass Communication Educator
Volume68
Issue number4
DOIs
StatePublished - 1 Oct 2013

Keywords

  • Attitudes
  • Expectations
  • Motivation
  • Public relations
  • Service-learning

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