Some new approaches to consumer acceptance measurement as a guide to marketing

Hye Seong Lee; Michael O'Mahony

Some new approaches to consumer acceptance measurement as a guide to marketing

Hye Seong Lee
, Michael O'Mahony

Department of Food Science & Biotechnology

Research output: Contribution to journal › Review article › peer-review

6 Scopus citations

Abstract

The potential impact of the methods of sensory science on consumer testing and marketing is reviewed. Areas such as predicting purchase behavior, new approaches to scaling, and cross cultural effects are discussed. An example of the complexity of sensory measurement used to obtain consumer and marketing information is highlighted, using the simple paired preference test as an example.

Original language	English
Pages (from-to)	863-867
Number of pages	5
Journal	Food Science and Biotechnology
Volume	16
Issue number	6
State	Published - 2007

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production

Keywords

Consumer behavior
Consumer testing
Marketing
Paired preference test
Sensory science

Cite this

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title = "Some new approaches to consumer acceptance measurement as a guide to marketing",

abstract = "The potential impact of the methods of sensory science on consumer testing and marketing is reviewed. Areas such as predicting purchase behavior, new approaches to scaling, and cross cultural effects are discussed. An example of the complexity of sensory measurement used to obtain consumer and marketing information is highlighted, using the simple paired preference test as an example.",

keywords = "Consumer behavior, Consumer testing, Marketing, Paired preference test, Sensory science",

author = "Lee, \{Hye Seong\} and Michael O'Mahony",

year = "2007",

language = "English",

volume = "16",

pages = "863--867",

journal = "Food Science and Biotechnology",

issn = "1226-7708",

publisher = "The Korean Society of Food Science and Technology",

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TY - JOUR

T1 - Some new approaches to consumer acceptance measurement as a guide to marketing

AU - Lee, Hye Seong

AU - O'Mahony, Michael

PY - 2007

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N2 - The potential impact of the methods of sensory science on consumer testing and marketing is reviewed. Areas such as predicting purchase behavior, new approaches to scaling, and cross cultural effects are discussed. An example of the complexity of sensory measurement used to obtain consumer and marketing information is highlighted, using the simple paired preference test as an example.

AB - The potential impact of the methods of sensory science on consumer testing and marketing is reviewed. Areas such as predicting purchase behavior, new approaches to scaling, and cross cultural effects are discussed. An example of the complexity of sensory measurement used to obtain consumer and marketing information is highlighted, using the simple paired preference test as an example.

KW - Consumer behavior

KW - Consumer testing

KW - Marketing

KW - Paired preference test

KW - Sensory science

UR - https://www.scopus.com/pages/publications/49749130900

M3 - Review article

AN - SCOPUS:49749130900

SN - 1226-7708

VL - 16

SP - 863

EP - 867

JO - Food Science and Biotechnology

JF - Food Science and Biotechnology

IS - 6

ER -

Some new approaches to consumer acceptance measurement as a guide to marketing

Abstract

UN SDGs

Keywords

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Cite this