Social media communication strategies of government agencies: Twitter use in Korea and the USA

Gohar Feroz Khan, Ho Young Yoon, Han Woo Park

Research output: Contribution to journalArticlepeer-review

34 Scopus citations

Abstract

This study examines Twitter use by the central government in Korea and the federal government in the USA by employing the webometric technique to extract their Twitter activity (basic Twitter statistics such as the numbers of followers, followings, and Tweets) and the social network analysis technique to map the relationship between their Twitter accounts and the direction of outlinks in their Tweets. The results of the initial analysis indicate some differences in Twitter strategies between the two governments. For example, Korean ministries were well connected through a dense network, engaged in collective cooperation, and retweeted common content to reinforce their collective agendas regardless of their main administrative functions, whereas US government departments were less collective and more individualistic and retweeted those messages that specifically fit the purpose of each department. In addition, the results for outlinks indicate that US government departments preferred private sources of information, whereas Korean ministries, government sources.

Original languageEnglish
Pages (from-to)60-78
Number of pages19
JournalAsian Journal of Communication
Volume24
Issue number1
DOIs
StatePublished - Jan 2014

Keywords

  • government
  • Korea
  • smart government
  • social media
  • Twitter
  • USA

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