TY - JOUR
T1 - Social Media as Risk-Attenuation and Misinformation-Amplification Station
T2 - How Social Media Interaction Affects Misperceptions about COVID-19
AU - Lee, Jiyoung
AU - Choi, Jihyang
AU - Britt, Rebecca K.
N1 - Publisher Copyright:
© 2021 Taylor & Francis Group, LLC.
PY - 2023
Y1 - 2023
N2 - This study addresses how social media interaction affects misperceptions about COVID-19 via risk perceptions thereof and whether political orientation moderates the relationship. Using original two-wave panel survey data (N = 679), this study reveals that social media interaction increases misperception directly, as well as indirectly by reducing the extent of risk perception. The extent of risk perception is found to be a negative predictor of misperception. The deleterious role of social media interaction on misperception is pronounced across groups of conservatives and liberals, but in different ways. Although the effects of social media interaction on the level of misperception are observed in both conservatives and liberals, this relationship is particularly salient among conservatives. Furthermore, whereas conservatives consistently show low levels of risk perception toward COVID-19 regardless of how much they interact with others on social media, the more liberals interact on social media, the less likely they are to perceive COVID-19-related risks. The findings expand our understanding of the role of interaction behaviors on social media in forming risk perceptions and misperceptions on the politicized COVID-19 pandemic.
AB - This study addresses how social media interaction affects misperceptions about COVID-19 via risk perceptions thereof and whether political orientation moderates the relationship. Using original two-wave panel survey data (N = 679), this study reveals that social media interaction increases misperception directly, as well as indirectly by reducing the extent of risk perception. The extent of risk perception is found to be a negative predictor of misperception. The deleterious role of social media interaction on misperception is pronounced across groups of conservatives and liberals, but in different ways. Although the effects of social media interaction on the level of misperception are observed in both conservatives and liberals, this relationship is particularly salient among conservatives. Furthermore, whereas conservatives consistently show low levels of risk perception toward COVID-19 regardless of how much they interact with others on social media, the more liberals interact on social media, the less likely they are to perceive COVID-19-related risks. The findings expand our understanding of the role of interaction behaviors on social media in forming risk perceptions and misperceptions on the politicized COVID-19 pandemic.
UR - http://www.scopus.com/inward/record.url?scp=85118674446&partnerID=8YFLogxK
U2 - 10.1080/10410236.2021.1996920
DO - 10.1080/10410236.2021.1996920
M3 - Article
C2 - 34753361
AN - SCOPUS:85118674446
SN - 1041-0236
VL - 38
SP - 1232
EP - 1242
JO - Health Communication
JF - Health Communication
IS - 6
ER -