So says the stars: A textual analysis of Glamour, Essence and Teen Vogue horoscopes

Edson C. Tandoc, Patrick Ferrucci

Research output: Contribution to journalArticlepeer-review

8 Scopus citations

Abstract

This study examines horoscopes published in three women's magazines: Essence, Glamour, and Teen Vogue, a magazine for teenage girls. Leaving out race and age, the target demographics of all three magazines are very similar. In this textual analysis of more than 400 individual horoscope entries, three dominant themes emerged: love, money and work. Stereotypes associated with race and age-more than zodiac signs-shape the fate of those who read and believe in what horoscopes predict.

Original languageEnglish
Pages (from-to)34-41
Number of pages8
JournalWomen's Studies International Forum
Volume45
DOIs
StatePublished - Jul 2014

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