TY - JOUR
T1 - So says the stars
T2 - A textual analysis of Glamour, Essence and Teen Vogue horoscopes
AU - Tandoc, Edson C.
AU - Ferrucci, Patrick
PY - 2014/7
Y1 - 2014/7
N2 - This study examines horoscopes published in three women's magazines: Essence, Glamour, and Teen Vogue, a magazine for teenage girls. Leaving out race and age, the target demographics of all three magazines are very similar. In this textual analysis of more than 400 individual horoscope entries, three dominant themes emerged: love, money and work. Stereotypes associated with race and age-more than zodiac signs-shape the fate of those who read and believe in what horoscopes predict.
AB - This study examines horoscopes published in three women's magazines: Essence, Glamour, and Teen Vogue, a magazine for teenage girls. Leaving out race and age, the target demographics of all three magazines are very similar. In this textual analysis of more than 400 individual horoscope entries, three dominant themes emerged: love, money and work. Stereotypes associated with race and age-more than zodiac signs-shape the fate of those who read and believe in what horoscopes predict.
UR - http://www.scopus.com/inward/record.url?scp=84901431896&partnerID=8YFLogxK
U2 - 10.1016/j.wsif.2014.05.001
DO - 10.1016/j.wsif.2014.05.001
M3 - Article
AN - SCOPUS:84901431896
SN - 0277-5395
VL - 45
SP - 34
EP - 41
JO - Women's Studies International Forum
JF - Women's Studies International Forum
ER -