Self-determination theory and public policy: Improving the quality of consumer decisions without using coercion

Arien C. Moller, Richard M. Ryan, Edward L. Deci

Research output: Contribution to journalReview articlepeer-review

157 Scopus citations

Abstract

Self-determination theory identifies a basic psychological need for autonomy as a central feature for understanding effective self-regulation and well-being. The authors explain why policy that promotes autonomous choice for behavior change is often more effective than the use of coercion, especially when evaluating policy on a broad level with a long-term perspective.

Original languageEnglish
Pages (from-to)104-116
Number of pages13
JournalJournal of Public Policy and Marketing
Volume25
Issue number1
DOIs
StatePublished - 2006

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