Searching for the organization-public relationship: A valid and reliable instrument

Research output: Contribution to journalArticlepeer-review

55 Scopus citations

Abstract

The purpose of this study is to devise a valid and reliable instrument to measure the organization-public relationship. This study has three research steps. At first, the study tests extensive items collected from the literature review using exploratory factor analysis, and then the items are tested again with confirmatory factor analysis. Lastly, the study verifies the instrument through two surveys. Through these three steps, this study finalizes a valid and reliable four-dimension scale with sixteen items for measuring the organization-public relationship. The results demonstrate that the scale is valid for other kinds of samples.

Original languageEnglish
Pages (from-to)799-815
Number of pages17
JournalJournalism and Mass Communication Quaterly
Volume78
Issue number4
DOIs
StatePublished - 2001

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