TY - JOUR
T1 - Scale to measure tourist value of destination restaurant service
AU - Kim, Og Yeon
AU - Seo, Sunhee
AU - Nurhidayati, Vieta Annisa
N1 - Publisher Copyright:
© 2019, Emerald Publishing Limited.
PY - 2019/9/4
Y1 - 2019/9/4
N2 - Purpose: The purpose of this study is to develop a measurement scale to explain how international tourists, as consumers at destination restaurants, evaluate their dining experiences. Design/methodology/approach: The measurement scale was developed using a three-stage process: initial item generation, scale development and scale evaluation. A total of 369 self-administered questionnaires validated the developed scale. Findings: The results showed five dimensions of value of destination restaurant services: service quality value, authentic experience value, emotional experience value, social value and utility value. The scale, comprising 40 items, was reliable and valid for assessing the value of destination restaurant services. Research limitations/implications: This scale revealed new items that help explain the value of various destination restaurant services among international tourists. The developed scale could be used to extend the research model with antecedents of value and consequences of value for destination restaurant services. Practical implications: Considering the popularity of food tourism among international tourists, the developed scale should be useful in assessing how tourists value destination restaurant services, thereby helping restaurant managers create effective marketing strategies. Originality/value: This study contributes with a new, reliable and valid measurement scale that was specifically developed to address the unique value of destination restaurant services.
AB - Purpose: The purpose of this study is to develop a measurement scale to explain how international tourists, as consumers at destination restaurants, evaluate their dining experiences. Design/methodology/approach: The measurement scale was developed using a three-stage process: initial item generation, scale development and scale evaluation. A total of 369 self-administered questionnaires validated the developed scale. Findings: The results showed five dimensions of value of destination restaurant services: service quality value, authentic experience value, emotional experience value, social value and utility value. The scale, comprising 40 items, was reliable and valid for assessing the value of destination restaurant services. Research limitations/implications: This scale revealed new items that help explain the value of various destination restaurant services among international tourists. The developed scale could be used to extend the research model with antecedents of value and consequences of value for destination restaurant services. Practical implications: Considering the popularity of food tourism among international tourists, the developed scale should be useful in assessing how tourists value destination restaurant services, thereby helping restaurant managers create effective marketing strategies. Originality/value: This study contributes with a new, reliable and valid measurement scale that was specifically developed to address the unique value of destination restaurant services.
KW - Destination restaurant services
KW - Experiential value
KW - Scale development
KW - Values
UR - http://www.scopus.com/inward/record.url?scp=85067014169&partnerID=8YFLogxK
U2 - 10.1108/IJCHM-05-2018-0443
DO - 10.1108/IJCHM-05-2018-0443
M3 - Article
AN - SCOPUS:85067014169
SN - 0959-6119
VL - 31
SP - 2827
EP - 2844
JO - International Journal of Contemporary Hospitality Management
JF - International Journal of Contemporary Hospitality Management
IS - 7
ER -