TY - JOUR
T1 - Reuse intention of internet primary bank with it convergence
T2 - An extended technology acceptance model study
AU - Yoon, Jiyoung
AU - Joung, Soonhee
N1 - Publisher Copyright:
© 2020, Success Culture Press. All rights reserved.
PY - 2020
Y1 - 2020
N2 - Due to the rapid spread of IT and services, most banking services are turning to boost a finance industry. Fintech, a combination of finance and technology, has created a new financial transaction model that is differentiated from existing financial transaction methods by combining innovative ideas and advanced technologies. The development of this innovative technology industry has especially influenced mobile technology, and furthermore, it has promoted the growth of the financial industry. In Korea, the internet primary bank was combined with new financial services with fintech IT convergence in 2017. The internet primary bank combined with these advanced technologies have made a big difference in Korea's financial market. It was also surprising to see the number of consumers in Korea. But, really important is to maintain a consistent customer reuse intention. This study investigated factors affecting the intention to continuously use it for consumers using Kakao Bank, which shows a higher status of subscription retention than K-Bank. This study aims to analyze the factors affecting the actual reuse intention through the experience of using internet primary bank. For this study, the main variables of the expanded technology acceptance model were modified and applied to establish a research model for variables affecting the intention to reuse. This research can help for marketing by checking the impact variables on the internet primary bank reuse intention. And we would like to draw implications for successful stabilization of internet primary banking in South Korea.
AB - Due to the rapid spread of IT and services, most banking services are turning to boost a finance industry. Fintech, a combination of finance and technology, has created a new financial transaction model that is differentiated from existing financial transaction methods by combining innovative ideas and advanced technologies. The development of this innovative technology industry has especially influenced mobile technology, and furthermore, it has promoted the growth of the financial industry. In Korea, the internet primary bank was combined with new financial services with fintech IT convergence in 2017. The internet primary bank combined with these advanced technologies have made a big difference in Korea's financial market. It was also surprising to see the number of consumers in Korea. But, really important is to maintain a consistent customer reuse intention. This study investigated factors affecting the intention to continuously use it for consumers using Kakao Bank, which shows a higher status of subscription retention than K-Bank. This study aims to analyze the factors affecting the actual reuse intention through the experience of using internet primary bank. For this study, the main variables of the expanded technology acceptance model were modified and applied to establish a research model for variables affecting the intention to reuse. This research can help for marketing by checking the impact variables on the internet primary bank reuse intention. And we would like to draw implications for successful stabilization of internet primary banking in South Korea.
KW - Extended Technology Acceptance model
KW - Financial services
KW - Fintech
KW - Intention to reuse
KW - Internet primary bank
KW - IT convergence
KW - South Korea
UR - http://www.scopus.com/inward/record.url?scp=85092520148&partnerID=8YFLogxK
U2 - 10.33168/JSMS.2020.0311
DO - 10.33168/JSMS.2020.0311
M3 - Article
AN - SCOPUS:85092520148
SN - 1816-6075
VL - 10
SP - 151
EP - 162
JO - Journal of System and Management Sciences
JF - Journal of System and Management Sciences
IS - 3
ER -