Recent advances in globalization, culture and marketing strategy: Introduction to the special issue

Economics, Econometrics and Finance

• Marketing Management 100%
• Emerging Economies 50%
• International Bank 50%
• Business Research 50%
• Market Segmentation 50%
• International Marketing 50%
• Consumer Attitude 50%

Social Sciences

• Marketing Strategy 100%
• Cultural Values 50%
• Consumer Socialization 50%
• Market Segmentation 50%
• Consumer Behavior 50%