Abstract
This special issue of the Journal of Business Research features thirteen articles selected fromthe papers presented during the sixth meeting of the Royal Bank International Research Seminar which took place in Tokyo as part of the Global Marketing Conference, September 9-12, 2010, sponsored by the Korean Academy of Marketing Science and the Society forMarketing Advances. They cover topics related to globalization, cultural values, global consumer behavior,market segmentation, marketing strategies of emerging economies, consumer socialization, materialism, service quality, and government actions.
| Original language | English |
|---|---|
| Pages (from-to) | 955-957 |
| Number of pages | 3 |
| Journal | Journal of Business Research |
| Volume | 66 |
| Issue number | 8 |
| DOIs | |
| State | Published - Aug 2013 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 12 Responsible Consumption and Production
Keywords
- Cultural values
- Culture
- Global consumer behavior
- Globalization
- Marketing strategy
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