TY - JOUR
T1 - Recent advances in globalization, culture and marketing strategy
T2 - Introduction to the special issue
AU - Laroche, Michel
AU - Park, Seong Yeon
PY - 2013/8
Y1 - 2013/8
N2 - This special issue of the Journal of Business Research features thirteen articles selected fromthe papers presented during the sixth meeting of the Royal Bank International Research Seminar which took place in Tokyo as part of the Global Marketing Conference, September 9-12, 2010, sponsored by the Korean Academy of Marketing Science and the Society forMarketing Advances. They cover topics related to globalization, cultural values, global consumer behavior,market segmentation, marketing strategies of emerging economies, consumer socialization, materialism, service quality, and government actions.
AB - This special issue of the Journal of Business Research features thirteen articles selected fromthe papers presented during the sixth meeting of the Royal Bank International Research Seminar which took place in Tokyo as part of the Global Marketing Conference, September 9-12, 2010, sponsored by the Korean Academy of Marketing Science and the Society forMarketing Advances. They cover topics related to globalization, cultural values, global consumer behavior,market segmentation, marketing strategies of emerging economies, consumer socialization, materialism, service quality, and government actions.
KW - Cultural values
KW - Culture
KW - Global consumer behavior
KW - Globalization
KW - Marketing strategy
UR - http://www.scopus.com/inward/record.url?scp=84877663682&partnerID=8YFLogxK
U2 - 10.1016/j.jbusres.2011.12.017
DO - 10.1016/j.jbusres.2011.12.017
M3 - Editorial
AN - SCOPUS:84877663682
SN - 0148-2963
VL - 66
SP - 955
EP - 957
JO - Journal of Business Research
JF - Journal of Business Research
IS - 8
ER -
