Readers value objectivity over transparency

Edson C. Tandoc, Ryan J. Thomas

Research output: Contribution to journalArticlepeer-review

23 Scopus citations


This study explored the effects of objectivity and transparency on perceived news credibility and newsworthiness. Some journalism scholars and practitioners have argued that transparency is replacing objectivity, which has been a dominant standard in traditional journalism. An online experiment (n=222) found that objective articles were rated more credible and more newsworthy than opinionated articles, while non-transparent articles were rated more credible than transparent articles.

Original languageEnglish
Pages (from-to)32-45
Number of pages14
JournalNewspaper Research Journal
Issue number1
StatePublished - 1 Mar 2017

Bibliographical note

Publisher Copyright:
© 2017, © 2017 NOND of AEJMC.


  • blog
  • credibility
  • experiment
  • journalistic norms
  • newsworthiness
  • objectivity
  • online news
  • opinionated news and transparency


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