TY - JOUR
T1 - Protective Behaviors Against Particulate Air Pollution
T2 - Self-construal, Risk Perception, and Direct Experience in the Theory of Planned Behavior
AU - Kim, Hye Kyung
AU - Kim, Yungwook
N1 - Funding Information:
This research was supported by Technology Development Program to Solve Climate Changes through the National Research Foundation of Korea (NRF) funded by the Ministry of Science, ICT (2019M1A2A2103953).
Publisher Copyright:
© 2021 Informa UK Limited, trading as Taylor & Francis Group.
PY - 2021
Y1 - 2021
N2 - Guided by the theory of planned behavior (TPB), this study examines how self-construal, risk perception, and direct experience change the relative importance of psychosocial motivators in predicting intentions to engage in three different protective behaviors against particulate air pollution. An online survey of 1245 South Koreans (Mage = 42.22, 50% male) showed that self-efficacy was the strongest predictor of self-protective intentions. For those who construed the self as independent and perceived a higher risk, self-efficacy was a more important determinant for protective intentions. Self-efficacy exerted less influence on the formation of behavioral intentions, for those whom risk impacted personally. This study contributes to the theoretical extension of the TPB, by addressing specific conditions under which the TPB improves its predictive power. This study also provides practical insights into communicating environmental risk and promoting self-protective behaviors against the risk.
AB - Guided by the theory of planned behavior (TPB), this study examines how self-construal, risk perception, and direct experience change the relative importance of psychosocial motivators in predicting intentions to engage in three different protective behaviors against particulate air pollution. An online survey of 1245 South Koreans (Mage = 42.22, 50% male) showed that self-efficacy was the strongest predictor of self-protective intentions. For those who construed the self as independent and perceived a higher risk, self-efficacy was a more important determinant for protective intentions. Self-efficacy exerted less influence on the formation of behavioral intentions, for those whom risk impacted personally. This study contributes to the theoretical extension of the TPB, by addressing specific conditions under which the TPB improves its predictive power. This study also provides practical insights into communicating environmental risk and promoting self-protective behaviors against the risk.
KW - Particulate air pollution
KW - protective behavior
KW - risk perception
KW - self-construal
KW - theory of planned behavior
UR - http://www.scopus.com/inward/record.url?scp=85112472272&partnerID=8YFLogxK
U2 - 10.1080/17524032.2021.1944891
DO - 10.1080/17524032.2021.1944891
M3 - Article
AN - SCOPUS:85112472272
SN - 1752-4032
VL - 15
SP - 1092
EP - 1108
JO - Environmental Communication
JF - Environmental Communication
IS - 8
ER -