TY - JOUR
T1 - Primacy of Broadcast News
T2 - A Mediation Analysis of Recall, Attitudes, and Voting Intentions
AU - Choi, Yun Jung
AU - Lee, Jong Hyuk
PY - 2013/2
Y1 - 2013/2
N2 - This study examines how the order and proportion of scene valence within a television news story influence viewers' processing of political information. The results of the study, based on structural equation modeling and Sobel's mediation analysis, suggest that, in a news story about a political candidate, positive information on the candidate is recalled better if he or she is praised at the beginning of the story and then criticized at the end than if he or she is criticized first and praised later. In addition, there was a strong proportion effect. Stories with a high proportion of positive scenes were more likely to increase the participant's recall of positive information and induce his or her favorable attitudes and voting intentions than those with a low proportion of positive scenes.
AB - This study examines how the order and proportion of scene valence within a television news story influence viewers' processing of political information. The results of the study, based on structural equation modeling and Sobel's mediation analysis, suggest that, in a news story about a political candidate, positive information on the candidate is recalled better if he or she is praised at the beginning of the story and then criticized at the end than if he or she is criticized first and praised later. In addition, there was a strong proportion effect. Stories with a high proportion of positive scenes were more likely to increase the participant's recall of positive information and induce his or her favorable attitudes and voting intentions than those with a low proportion of positive scenes.
KW - Broadcast News
KW - Impression Formation
KW - Media Framing
KW - Order Effect
KW - Political Communication
KW - Proportion Effect
UR - http://www.scopus.com/inward/record.url?scp=84873140050&partnerID=8YFLogxK
U2 - 10.1080/00909882.2012.754484
DO - 10.1080/00909882.2012.754484
M3 - Article
AN - SCOPUS:84873140050
SN - 0090-9882
VL - 41
SP - 84
EP - 103
JO - Journal of Applied Communication Research
JF - Journal of Applied Communication Research
IS - 1
ER -