Player types and quality perceptions: A social cognitive theory based model to predict video game playing

René Weber, Patrick Shaw

Research output: Contribution to journalArticlepeer-review

17 Scopus citations

Abstract

Little is known about how people select, play, and evaluate video games. Video game developers, for example, are forced to make multi-million dollar decisions based on hunches and guesses. Through social cognitive theory, one can understand video game playing as an overt behavior determined by expected outcomes as a result of direct and observational learning processes. Players have different theoretically derived needs for playing video games and use symbolic representations of their experiences with video games (quality perceptions) to determine whether playing a specific video game will satisfy those needs. A series of in-depth interviews and a subsequent survey with students of a large mid-western university was conducted to enumerate groups of similar players (player types), and video game quality perceptions. Both concepts were used to provide empirical evidence for a model to predict video game playing. Results show that the best prediction models are those that include player type specific quality perceptions.

Original languageEnglish
Pages (from-to)66-89
Number of pages24
JournalInternational Journal of Gaming and Computer-Mediated Simulations
Volume1
Issue number1
DOIs
StatePublished - 2009

Keywords

  • Computer games
  • Player types
  • Playing motivations
  • Prediction model
  • Quality perception
  • Social cognitive theory
  • Video games

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