Persuasion vs. Information in direct-to-consumer advertising of prescription drugs

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The Routledge Handbook of Language and Health Communication
Publisher	Taylor and Francis
Pages	228-242
Number of pages	15
ISBN (Electronic)	9781315856971
ISBN (Print)	9780415670432
DOIs	https://doi.org/10.4324/9781315856971
State	Published - 1 Jan 2014

Access to Document

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title = "Persuasion vs. Information in direct-to-consumer advertising of prescription drugs",

author = "Schulz, \{Peter J.\} and Uwe Hartung",

year = "2014",

month = jan,

day = "1",

doi = "10.4324/9781315856971",

language = "English",

isbn = "9780415670432",

pages = "228--242",

booktitle = "The Routledge Handbook of Language and Health Communication",

publisher = "Taylor and Francis",

}

TY - CHAP

T1 - Persuasion vs. Information in direct-to-consumer advertising of prescription drugs

AU - Schulz, Peter J.

AU - Hartung, Uwe

PY - 2014/1/1

Y1 - 2014/1/1

UR - https://www.scopus.com/pages/publications/84956492336

U2 - 10.4324/9781315856971

DO - 10.4324/9781315856971

M3 - Chapter

AN - SCOPUS:84956492336

SN - 9780415670432

SP - 228

EP - 242

BT - The Routledge Handbook of Language and Health Communication

PB - Taylor and Francis

ER -