Persuasion vs. Information in direct-to-consumer advertising of prescription drugs

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	The Routledge Handbook of Language and Health Communication
Publisher	Taylor and Francis
Pages	228-242
Number of pages	15
ISBN (Electronic)	9781315856971
ISBN (Print)	9780415670432
DOIs	https://doi.org/10.4324/9781315856971
State	Published - 1 Jan 2014

Access to Document

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title = "Persuasion vs. Information in direct-to-consumer advertising of prescription drugs",

author = "Schulz, {Peter J.} and Uwe Hartung",

year = "2014",

month = jan,

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doi = "10.4324/9781315856971",

language = "English",

isbn = "9780415670432",

pages = "228--242",

booktitle = "The Routledge Handbook of Language and Health Communication",

publisher = "Taylor and Francis",

}

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AU - Schulz, Peter J.

AU - Hartung, Uwe

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AN - SCOPUS:84956492336

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SP - 228

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BT - The Routledge Handbook of Language and Health Communication

PB - Taylor and Francis

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