Persuasion: The hidden forces that influence negotiations

Research output: Book/ReportBookpeer-review

1 Scopus citations


Persuasion: The Hidden Forces That Influence Negotiations represents the first book of its kind to package and present persuasion principles in an innovative, international, and interdisciplinary fashion. This easy-to-understand book is the culmination of seminal research findings spanning across decades and disciplines - psychology, philosophy, negotiations, decision-making, logic, law, and economics, among others - from esteemed experts around the world. Persuasion provides a series of short, simple-to-use intellectual tools to go above and beyond merely describing “what to think”- but “how to think” in a persuasion, influence, and negotiation context -across a diverse array of disciplines, sectors, and situations from boardrooms to classrooms for the twenty-first century.

Original languageEnglish
PublisherTaylor and Francis
Number of pages101
ISBN (Electronic)9781351113700
ISBN (Print)9780815361954
StatePublished - 1 Jan 2018

Bibliographical note

Publisher Copyright:
© 2018 Jasper Kim.


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