TY - BOOK
T1 - Persuasion
T2 - The hidden forces that influence negotiations
AU - Kim, Jasper
N1 - Publisher Copyright:
© 2018 Jasper Kim.
PY - 2018/1/1
Y1 - 2018/1/1
N2 - Persuasion: The Hidden Forces That Influence Negotiations represents the first book of its kind to package and present persuasion principles in an innovative, international, and interdisciplinary fashion. This easy-to-understand book is the culmination of seminal research findings spanning across decades and disciplines - psychology, philosophy, negotiations, decision-making, logic, law, and economics, among others - from esteemed experts around the world. Persuasion provides a series of short, simple-to-use intellectual tools to go above and beyond merely describing “what to think”- but “how to think” in a persuasion, influence, and negotiation context -across a diverse array of disciplines, sectors, and situations from boardrooms to classrooms for the twenty-first century.
AB - Persuasion: The Hidden Forces That Influence Negotiations represents the first book of its kind to package and present persuasion principles in an innovative, international, and interdisciplinary fashion. This easy-to-understand book is the culmination of seminal research findings spanning across decades and disciplines - psychology, philosophy, negotiations, decision-making, logic, law, and economics, among others - from esteemed experts around the world. Persuasion provides a series of short, simple-to-use intellectual tools to go above and beyond merely describing “what to think”- but “how to think” in a persuasion, influence, and negotiation context -across a diverse array of disciplines, sectors, and situations from boardrooms to classrooms for the twenty-first century.
UR - http://www.scopus.com/inward/record.url?scp=85049274484&partnerID=8YFLogxK
U2 - 10.4324/9781351113717
DO - 10.4324/9781351113717
M3 - Book
AN - SCOPUS:85049274484
SN - 9780815361954
BT - Persuasion
PB - Taylor and Francis
ER -