Personal information breach as a service failure: Examining relationships among recovery efforts, justice, and customer responses

Haejung Yun, Choong C. Lee, William J. Kettinger

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

3 Scopus citations

Abstract

Information service users are required to provide personal information to service providers. Accordingly, Personal Information Breach (PIB) and side-effects have recently emerged. This study will seek answers to the following research questions: (1) In a PIB context, which types of PI are regarded as sensitive, and which recovery efforts are important?, (2) What effects do the company's recovery efforts have on perceived justice, and how do these relationships vary according to the type of PIB?, and (3) What are the relationships between justice and customers' responses? This study is significant since it views PIB as a type of service failure, and suggests a research model based on service failure/recovery processes and justice theory, and will empirically be tested. This study aims at strengthening its validity by employing a multi-method approach combining a survey and an experiment. Thus, the research findings will provide theoretical and practical contributions to information privacy areas.

Original languageEnglish
Title of host publicationInternational Conference on Information Systems, ICIS 2012
Pages4163-4173
Number of pages11
StatePublished - 2012
EventInternational Conference on Information Systems, ICIS 2012 - Orlando, FL, United States
Duration: 16 Dec 201219 Dec 2012

Publication series

NameInternational Conference on Information Systems, ICIS 2012
Volume5

Conference

ConferenceInternational Conference on Information Systems, ICIS 2012
Country/TerritoryUnited States
CityOrlando, FL
Period16/12/1219/12/12

Keywords

  • Negative WOM
  • Perceived justice
  • Personal information breach(PIB)
  • Recovery efforts
  • Satisfaction to service recovery
  • Service failure
  • Third-party action

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