TY - JOUR
T1 - Online university students' satisfaction and persistence
T2 - Examining perceived level of presence, usefulness and ease of use as predictors in a structural model
AU - Joo, Young Ju
AU - Lim, Kyu Yon
AU - Kim, Eun Kyung
N1 - Funding Information:
This work was supported by National Research Foundation of Korea Grant funded by the Korean Government ( 20100027744 ).
PY - 2011/9
Y1 - 2011/9
N2 - Learners' satisfaction and persistence are considered critical success factors in online universities where all of the teaching and learning activities are carried out online. This study aims to investigate the structural relationships among perceived level of presence, perceived usefulness and ease of use of the online learning tools, learner satisfaction and persistence in an online university located in South Korea. The specific predictors were teaching presence, social presence, cognitive presence, and perceived usefulness and ease of use. Structural equation modeling (SEM) was used to provide cause-and-effect inferences. The study participants were 709 learners who enrolled in a Korean online university in 2009 and responded to online surveys. The results indicated that teaching presence, cognitive presence, and perceived usefulness and ease of use were significant predictors of learner satisfaction, which was found to be a significant mediator of predictors and persistence. The findings provided substantial implications for designing and implementing teaching and learning strategies in online university environments.
AB - Learners' satisfaction and persistence are considered critical success factors in online universities where all of the teaching and learning activities are carried out online. This study aims to investigate the structural relationships among perceived level of presence, perceived usefulness and ease of use of the online learning tools, learner satisfaction and persistence in an online university located in South Korea. The specific predictors were teaching presence, social presence, cognitive presence, and perceived usefulness and ease of use. Structural equation modeling (SEM) was used to provide cause-and-effect inferences. The study participants were 709 learners who enrolled in a Korean online university in 2009 and responded to online surveys. The results indicated that teaching presence, cognitive presence, and perceived usefulness and ease of use were significant predictors of learner satisfaction, which was found to be a significant mediator of predictors and persistence. The findings provided substantial implications for designing and implementing teaching and learning strategies in online university environments.
KW - Distance education and telelearning
KW - Learning communities
KW - Post-secondary education
UR - http://www.scopus.com/inward/record.url?scp=79953750295&partnerID=8YFLogxK
U2 - 10.1016/j.compedu.2011.02.008
DO - 10.1016/j.compedu.2011.02.008
M3 - Article
AN - SCOPUS:79953750295
SN - 0360-1315
VL - 57
SP - 1654
EP - 1664
JO - Computers and Education
JF - Computers and Education
IS - 2
ER -