Abstract
Given the exponentially increasing number of fake/suspicious online information, this study aimed to investigate tourists’ filtering mechanisms for detecting credible or suspicious information. To examine the effects of visual cues on those mechanisms, we adopted a mixed method approach with two empirical studies. As a result, Study 1 identified visual cues that induce credibility and/or skepticism heuristics. Study 2 findings illustrated how tourists differently use these heuristics in trust and distrust information filtering mechanisms. Credibility is used in a holistic and cognitive process in the trust mechanism, whereas skepticism appears to evoke a spontaneous emotional response in the distrust mechanism.
Original language | English |
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Pages (from-to) | 710-724 |
Number of pages | 15 |
Journal | Journal of Travel and Tourism Marketing |
Volume | 38 |
Issue number | 7 |
DOIs | |
State | Published - 2021 |
Bibliographical note
Publisher Copyright:© 2021 Informa UK Limited, trading as Taylor & Francis Group.
Keywords
- Filtering mechanism
- commercial cue
- distrust
- involvement
- narrative format