Skip to main navigation Skip to search Skip to main content

Metaphor as Visual Thinking in Advertising and Its Effects: Focus on Brand Familiarity and Product Involvement

Research output: Contribution to journal › Article › peer-review

8 Scopus citations

Fingerprint

Dive into the research topics of 'Metaphor as Visual Thinking in Advertising and Its Effects: Focus on Brand Familiarity and Product Involvement'. Together they form a unique fingerprint.
Sort by

Computer Science

Arts and Humanities

Psychology

Social Sciences