“Live” Together with You: Livestream Views Mitigate the Effects of Loneliness on Well-being

Zhang Hao Goh, Edson C. Tandoc, Bin Ng

Research output: Contribution to journalArticlepeer-review

7 Scopus citations

Abstract

Most social networking sites today have integrated livestreaming functions into their platforms. Studies have acknowledged how social media use (i.e., social networking) can mitigate the effects of loneliness, but due attention has yet to be given to the consumption of livestream content. Using national survey data in Singapore (N = 1,606), this study demonstrates that livestream viewing positively influences individuals’ well-being. Notably, the frequency of livestream viewing moderates the negative effects of loneliness on the viewers’ psychological, social, and emotional well-being. Livestream viewing can be a short-term interventive solution to mitigate the effects of loneliness.

Original languageEnglish
Pages (from-to)505-524
Number of pages20
JournalJournal of Broadcasting and Electronic Media
Volume65
Issue number4
DOIs
StatePublished - 2021

Bibliographical note

Funding Information:
Ng Bin participated in this study under the Nanyang Technological University Undergraduate Research Experience on Campus (URECA) program.

Publisher Copyright:
© 2021 Broadcast Education Association.

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