Abstract
This study investigates how source-media relationships influence perceptions toward news selection from the public relations practitioners' viewpoint in Korea. The results show that Korean public relations practitioners who perform formal media relations believed that journalists would select news stories based on journalists' media routine principles, such as using government sources. In contrast, Korean public relations practitioners who perform informal or monetary media relations believed that journalists would select news stories based on journalists' extra-media factors, such as personal relationships with public relations practitioners.
| Original language | English |
|---|---|
| Pages (from-to) | 241-245 |
| Number of pages | 5 |
| Journal | Public Relations Review |
| Volume | 32 |
| Issue number | 3 |
| DOIs | |
| State | Published - Sep 2006 |
Keywords
- Korean public relations
- News selection
- Public relations practitioner-journalist relationships
- Types of media relations