Abstract
This article introduces the five papers selected for this special issue of the Journal of Global Fashion Marketing. These papers were received following a call for papers for the Special Issue on Social Media Marketing and Luxury Brands in 2013.
| Original language | English |
|---|---|
| Pages (from-to) | 195-196 |
| Number of pages | 2 |
| Journal | Journal of Global Fashion Marketing |
| Volume | 5 |
| Issue number | 3 |
| DOIs | |
| State | Published - 1 Jan 2014 |
Bibliographical note
Publisher Copyright:© 2014 Korean Scholars of Marketing Science.
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
-
SDG 12 Responsible Consumption and Production
Keywords
- Consumer behavior
- Global fashion marketing
- Luxury brands
- Semiotics
- Social media marketing
Fingerprint
Dive into the research topics of 'Introduction: Social media marketing and luxury brands'. Together they form a unique fingerprint.Cite this
- APA
- Author
- BIBTEX
- Harvard
- Standard
- RIS
- Vancouver