Introduction: Social media marketing and luxury brands

Michel Phan, Seong Yeon Park

Research output: Contribution to journalArticlepeer-review

12 Scopus citations


This article introduces the five papers selected for this special issue of the Journal of Global Fashion Marketing. These papers were received following a call for papers for the Special Issue on Social Media Marketing and Luxury Brands in 2013.

Original languageEnglish
Pages (from-to)195-196
Number of pages2
JournalJournal of Global Fashion Marketing
Issue number3
StatePublished - 1 Jan 2014

Bibliographical note

Publisher Copyright:
© 2014 Korean Scholars of Marketing Science.


  • Consumer behavior
  • Global fashion marketing
  • Luxury brands
  • Semiotics
  • Social media marketing


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