Abstract
This article introduces the five papers selected for this special issue of the Journal of Global Fashion Marketing. These papers were received following a call for papers for the Special Issue on Social Media Marketing and Luxury Brands in 2013.
| Original language | English |
|---|---|
| Pages (from-to) | 195-196 |
| Number of pages | 2 |
| Journal | Journal of Global Fashion Marketing |
| Volume | 5 |
| Issue number | 3 |
| DOIs | |
| State | Published - 1 Jan 2014 |
Bibliographical note
Publisher Copyright:© 2014 Korean Scholars of Marketing Science.
Keywords
- Consumer behavior
- Global fashion marketing
- Luxury brands
- Semiotics
- Social media marketing