Internet-sourced competitive intelligence

Blaise Cronin, Kara Overfelt, Karen Fouchereaux, Tendai Manzvanzvike, Mikyeong Cha, Edward Sona

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Scopus citations


Little research has been reported on how the Internet is being used to source corporate competitive intelligence. An exploratory study was conducted to explore current practice and future potential. A request for participants was posted to business-oriented listservs and Usenet newsgroups. Respondents were sent an open-ended survey which addressed three topics: a) the Internet as a source of competitive edge; b) ways in which the Internet could make their firm more competitive, and c) security and other usage-related issues from the corporate perspective. Findings suggest that the Internet is being used as a tool for monitoring the external environment, locating distributed experts, engaging in informal know-how trading, and conducting market research. Respondents foresee greater use of the Internet in the context of the competitive intelligence function, and generally have few reservations about using the Internet.

Original languageEnglish
Title of host publicationProceedings - National Online Meeting
PublisherPubl by Learned Information Ltd
Number of pages6
ISBN (Print)0938734849
StatePublished - 1994
EventProceedings of the 15th National Online Meeting - New York, NY, USA
Duration: 10 May 199412 May 1994

Publication series

NameProceedings - National Online Meeting
ISSN (Print)0739-1471


ConferenceProceedings of the 15th National Online Meeting
CityNew York, NY, USA


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