Influence of informational and experiential familiarity on image of local foods

Sunhee Seo, Og Yeon Kim, Sumin Oh, Nara Yun

Research output: Contribution to journalArticlepeer-review

60 Scopus citations

Abstract

This study provided results of an investigation into the influence of familiarity on the image of local food among foreign tourists who visit South Korea, examining the differences in tourists' image of local foods and behavioral intentions to eat local foods based on both experiential and informational familiarity. The results showed that foreign tourists with more experience with local foods had a more positive affective and cognitive image of local food and intention to consume local foods than tourists with little experience with local food. However, the affective image of local foods did not differ significantly when tourists accessed more information sources. Overall, the results of this study indicate that experiential familiarity was more influential than informational familiarity in improving local food image.

Original languageEnglish
Pages (from-to)295-308
Number of pages14
JournalInternational Journal of Hospitality Management
Volume34
Issue number1
DOIs
StatePublished - Sep 2013

Keywords

  • Experiential familiarity
  • Food consumption in tourism
  • Food image
  • Informational familiarity
  • Local foods
  • Tourist food choice behavior

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