Individual and cultural variations in direct communication style

Hee Sun Park, Timothy R. Levine, Rene Weber, Hye Eun Lee, Lucía I. Terra, Isabel C. Botero, Elena Bessarabova, Xiaowen Guan, Sachiyo M. Shearman, Marc Stewart Wilson

Research output: Contribution to journalArticlepeer-review

24 Scopus citations

Abstract

This study investigated individual and cultural differences in preferences for direct communication style. Individualism and face needs were examined for variations across individuals and cultures. Multilevel analyses were conducted on data (N= 929) collected in 17 countries. The results showed that individual variations were larger than cultural variations in preferences for direct communication style. Individuals' self negative face need and other positive face need were positively related to preferences for direct communication style. Each national culture's individualism index score was not directly related to preferences for direct communication style, but instead moderated the relationship between other positive face need and preference for direct communication style. These and other findings and the implications thereof are discussed.

Original languageEnglish
Pages (from-to)179-187
Number of pages9
JournalInternational Journal of Intercultural Relations
Volume36
Issue number2
DOIs
StatePublished - Mar 2012

Keywords

  • Cross-cultural research
  • Direct communication style
  • Individualism
  • Multilevel modeling
  • Negative face
  • Positive face

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