In-store video advertising effectiveness: Three new studies provide in-market field data

Mark Yi Cheon Yim, Seung Chul Yoo, Brian D. Till, Matthew S. Eastin

Research output: Contribution to journal › Article › peer-review

16 Scopus citations

Original language	English
Journal	Journal of Advertising Research
Volume	50
Issue number	4
State	Published - 2010

Cite this

@article{df4b617f57844bcbbd86626482a4c9dc,

title = "In-store video advertising effectiveness: Three new studies provide in-market field data",

author = "Yim, {Mark Yi Cheon} and Yoo, {Seung Chul} and Till, {Brian D.} and Eastin, {Matthew S.}",

year = "2010",

language = "English",

volume = "50",

journal = "Journal of Advertising Research",

issn = "0021-8499",

publisher = "The Advertising Research Foundation",

number = "4",

}

TY - JOUR

T1 - In-store video advertising effectiveness

T2 - Three new studies provide in-market field data

AU - Yim, Mark Yi Cheon

AU - Yoo, Seung Chul

AU - Till, Brian D.

AU - Eastin, Matthew S.

PY - 2010

Y1 - 2010

UR - http://www.scopus.com/inward/record.url?scp=80053041625&partnerID=8YFLogxK

M3 - Article

AN - SCOPUS:80053041625

SN - 0021-8499

VL - 50

JO - Journal of Advertising Research

JF - Journal of Advertising Research

IS - 4

ER -