In-store video advertising effectiveness: Three new studies provide in-market field data

Mark Yi Cheon Yim, Seung Chul Yoo, Brian D. Till, Matthew S. Eastin

Research output: Contribution to journalArticlepeer-review

14 Scopus citations
Original languageEnglish
JournalJournal of Advertising Research
Volume50
Issue number4
StatePublished - 2010

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