Impact of mobile platform strategy on platform generativity and competition

Jeehyun Moon, Seungho Choi

Research output: Contribution to journalArticlepeer-review

Abstract

Through convergence, smartphone has become more versatile than any other technological devices in the past. Both hardware device and operating system (OS) have advanced to perform various functions that were performed originally in separate devices. Considering each operating system engages different degrees of openness in its platform strategy, it seems necessary to identify how different mobile platform strategies affect the ecosystem and the affluence of the platform. In this paper, in order to measure the affluence of platform, generativity of platform is discussed as a factor that can influence how the platform ecosystem is governed by the platform owner. This paper addresses the following research question: How does mobile platform strategy affect generativity and competition on the platform? We will analyze the different types of competition on the platform that the platform owner has to face. The relationship between mobile platform strategy, generativity, and competition will be discussed in the following section in order to answer the research question.

Original languageEnglish
Pages (from-to)47-61
Number of pages15
JournalAcademy of Strategic Management Journal
Volume15
Issue number2
StatePublished - 2016

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