Images and preferences: A feelings-as-information analysis

Hyejeung Cho, Norbert Schwarz, Hyunjin Song

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

6 Scopus citations
Original languageEnglish
Title of host publicationVisual Marketing
Subtitle of host publicationFrom Attention to Action
PublisherTaylor and Francis
Number of pages18
ISBN (Print)9780203809617
StatePublished - 1 Jan 2012

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